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messaging
How to Make Buyers Understand What You Do in Under 5 Seconds
Unclear businesses don’t just convert poorly. They get overlooked before they’re even properly considered.
Libby Crossland
Mar 185 min read
The Halo Effect and What it Means for Your Business
When people look at any new business, they make their minds up about it far faster than you think. And, usually, it’s instinctual. They grab hold of one thing that feels strong, and that single thing shapes their entire impression of you.
Libby Crossland
Feb 1315 min read
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