Case Study
The CISO Hub
How we helped bring a new cyber security talent hub to market
Launching The CISO Hub
The CISO Hub launched to address a structural gap in the cyber security market.
Organisations increasingly need CISO-level leadership, but many do not require — or cannot justify — a full-time CISO. At the same time, MSSPs want to move beyond tool-based services and offer strategic security leadership.
The CISO Hub was created to provide a structured model connecting organisations, MSSPs, and experienced fractional CISOs.
The Leadership Visibility Co. worked with founder Amy Lemberger to prepare the business for launch, shape the commercial model, and build early market credibility through thought leadership, media coverage, and industry visibility.
Market context
Cyber security leadership is becoming a growing challenge for organisations across the UK and Europe.
Regulation, supply chain requirements, and board-level accountability are increasing the pressure on businesses to demonstrate clear cyber risk governance.
At the same time, many mid-sized organisations cannot justify the cost of employing a full-time Chief Information Security Officer.
This has created strong demand for fractional CISO leadership and a new market dynamic is emerging.
I needed to launch The CISO Hub properly , and I needed a commercial marketing partner to work with as my background is technical.
Suzie and Libby at LVC Marketing helped me get the commercial positioning clear, tighten the route to market strategy, and put marketing and content out that sounded like me straight away.
That work directly led to stronger partner conversations, early PR coverage and immediate credibility in the market.
I'm continuing to work with them as my commercial marketing partners as I grow the business.
Amy Lemberger
Founder, The CISO Hub
Our approach
Launching a new category in a specialist industry requires clarity, credibility, and structured market entry.
Our work with The CISO Hub focused on three core areas.
We worked with Amy to translate the concept of the CISO Hub into a clear route-to-market, identifying priority audiences, structuring early commercial offers, defining engagement models for partners and CISOs, and creating a practical launch sequence. The objective was to move from concept to real commercial conversations quickly.
The cyber security industry is crowded with vendors, consultants, and technology platforms. To stand out, The CISO Hub needed a clear and credible voice. We developed industry narratives around cyber security as a leadership issue, the limitations of tool-led models, and the structural shift toward fractional CISOs.
Rather than relying on broad marketing, the launch focused on building credibility within the cyber security and business leadership communities, through press outreach, thought leadership articles, LinkedIn content aligned to press narratives, and founder-led commentary on industry issues.
Commercial outcomes
Rather than relying on broad marketing, the launch focused on building credibility within the cyber security and business leadership communities, through press outreach, thought leadership articles, LinkedIn content aligned to press narratives, and founder-led commentary on industry issues.
5
onboarding stages
17
CISOs in the pipeline at various
stages of engagement
Industry conversations with potential MSSP partners, alongside introductions to organisations exploring fractional CISO support
Engagement from cyber security professionals interested in the platform model and the fractional working opportunity
Increased inbound interest following press coverage and LinkedIn activity, opening commercial opportunities.